I've done some investigation on how to publish a book for Yoda and learned a few things that probably apply to The Golfing Machine.
The Golfing Machine is, and has always been self published. Meaning only the head office has any rights to the book. They are fully responsible for every aspect of the books creation, marketing, promotion, and channels of distribution. On the positive side, Joe and Co. have complete control over the look/feel/content/rights and shelf life of the book. On the negative side, the book is entirely self funded, not promoted by industry resources, not picked up by major retailers, and lacks professional inputs. But, once you get a publisher involved, you sell your rights to the book to them.
TGM would never survive with your basic NY publishers. The volumes are too low to make it after the first introduction to the market. Most books have a shelf life of one year. The test of a books success is whether or not it's still in demand after a year. If not, it's replaced by the next new thing. In sports books, Harvey Penicks Little Red Book is the most successful...ever.
Bagger
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Yes... TGM should maybe be handled more like a school text book, rather than one placed in stores to make a lot of money. Although, I think it could make money if the right things happen. There are a lot of biology text books out there!
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