[SECGolf]

Today at a businessman's lunch, my darting eyes couldn't help but catch the silent, closed caption transcript above The Open Championship telecast at the back of the room.

The video was of the young Rory McIlry.

The unidentified voiceover was -- I can only guess -- Bobby Clampett?

In any event, the references to Mr. McIlry's Golf Stroke included:

-- "On Plane."

-- "Lots of Lag."

- "And he 'sustains' it through Impact."

No way this commentary would have happened twenty years ago. But now it is happening almost every week.

It's a good thing.

On last Friday's telecast of the John Deere, Clampett was discussing how a player made a divot with a 3 wood. He used the exact phrase "clubhead lag pressure" (not just "lag" or "clubhead lag", but "clubhead lag pressure").

Yesterday on the telecast from Open, Clampett was discussing Sergio's putting. He use the exact phrase "on plane forearm."

It sure seems like he is making an effort to use the exact TGM terminology in a loud and clear fashion.